It is understood that Ren Xiaomeng and Ren Wenya received the marriage on February 11 this year, ending the 7-year long-distance love run. Their "business" of fried dough sticks also flourished, with an annual income of 300,000 yuan. In the past two months, Ren Xiaomeng also specially registered the scene of the fast-handed live-selling stall selling oil sticks, during which they collected more than 30 apprentices from all over the country. Did not enter the medical industry but set up on the street at 6:30 on the morning of June 18, the reporter took a motorcycle 34 kilometers to Jinan Jingxi Road and Shuiming Street intersection, saw Ren Xiaomeng, Ren Wenya, who is selling stalls, they Busy fried fritters and collecting money, while the early stalls lined up a long team.
After the collection, Ren Xiaomeng talked about his experience in setting up a business. "Because the family is rural, I was able to become a teacher or doctor when I was in college in 2011, so I reported to the Chinese Medicine Department of Shandong University of Traditional Chinese Medicine." Ren Xiaomeng, born in 1990, is in Shanghe County, Jinan City, he said He only took a junior college and studied for three years, and he already had his own business experience during college. "I sold fans, sold mats, and sold umbrellas. I feel like I can do business myself."
When he graduated in 2014, Ren Xiaomeng went to the pharmaceutical company like other Chinese medicine majors. However, after he had been a “craftsman” for a period of time in a pharmaceutical company in Jinan, he left because of low income. “Later, I went to a pharmaceutical company in Beijing to do sales. After a month, I found that my temper could not be a medical representative.” Ren Xiaomeng said that his academic qualifications are low and he cannot enter the big hospital, and the income of primary medicine is very low. In the end, he did not enter the medical industry.
Ren Xiaomeng thought of setting up a business, but he was initially opposed by his parents. However, he still persuaded his parents to come to the streets of Changqing to sell stalls and specialty horseshoes. Another reason is that his girlfriend who was talking in his sophomore year is still attending school at Shandong University of Traditional Chinese Medicine. Take care of your girlfriend. "The horseshoe biscuits that sold well in Shanghe went to Changqing but could not be sold." Ren Xiaomeng said that at first they could sell horseshoe biscuits by walking the streets, but they did not buy many people, so they could not earn money. . Helpless, Ren Xiaomeng and his parents will sell the old river tofu, but the business is still not warm.
Around 2016, Ren Xiaomeng has been studying what to sell. "My mom had made fritters before, and I followed my mother to learn to make fritters." Ren Xiaomeng said that he quickly learned to make fritters and improved some recipes to make the fritters crisp and delicious. "You have to get up at two or three in the morning, put on the stalls and start frying the dough sticks. You have to be busy until 8 am, then the afternoon and the second day of fried dough sticks." Ren Xiaomeng said that they are small vendors and there is no fixed place. However, it must be withdrawn at the time specified by the urban management department. In order to make more money, they have to go out early, and Ren Xiaomeng has become a habit of getting up early.
“In 2017, after I graduated, I went to the East Hospital District of Shandong Provincial Hospital for an internship. Because I was fainting, I didn’t have a nurse.” Ren Wenya’s hometown, born in 1993, is in Heze City. She said that she decided to work with Ren Xiaomeng after her internship. Set up stalls to sell fritters. So, the two started to run this breakfast stall together. The business of the breakfast stalls is getting better and better, and the relationship between Ren Xiaomeng and Ren Wenya has entered a sweet period. On February 11, 2019, the two men got the license to get married, but they only re-sold their stalls for a week.
Foreign netizens came to the reporter through live broadcasts. When the couples were selling stalls, a mobile phone on the tripod behind the booth was being broadcast live. Ren Xiaomeng often came to the mobile phone to interact with netizens. "Two months ago, when I went to a chef who made oil cakes, I saw that the teacher was broadcasting live oil cakes." Ren Xiaomeng said that after he was inspired, he registered his account in the fast-hand app and lived on the stalls. Scene.
According to reports, Ren Xiaomeng's registered quick account accounted for 20,000 in 2 months, and more than 30 netizens from all over the country came to Changqing to learn the skills of fried fritters. "My hometown is from Tianjin. I want to learn this live broadcast when I see it." Near the breakfast booth, a number of foreign apprentices are watching the skills of fried dough sticks. One of the 48-year-old men said that he has come. After a few days, I was thinking about learning the skills of fried dough sticks to make money.
What attracted the attention of foreign netizens? The reporter learned that foreign netizens are very envious of the income of the "post-90s" couples selling stalls. “Just sell 800 cigarettes a day and sell 1,000 cigarettes a day on weekends.” Ren Xiaomeng said that the annual income of selling stalls can reach 300,000 yuan. When it comes to future planning, Ren Wenya intends to sell fritters in a fixed room, while Ren Xiaomeng plans to run a snack training school. Regarding the controversy on the Internet about the two people abandoning the doctors to sell the fritters, Ren Wenya said that the industry is not high and low, and the 360 line is the top pick. No matter what industry you are engaged in, you need a insistence.
Netizens are controversial about your small business ventures selling stalls. How do you face these disputes? Ren Xiaomeng: At the time of entrepreneurship, the controversy was much more than now, because my family is rural, and the (village's) thought is very feudal. A college student doesn't want to find a decent job but has to sell a stick of oil. They don't understand it. At that time, many people said to me, but I wanted to start a business, so I wouldn’t worry about how others think and think. I also rushed through the set, but also crossed the lanes, and also spread the stalls. I am now frying up the dough to make money, and the income is twice, three times, or even higher than the income of working in the field (the same age).
Is it a thing without a face to sell a dough stick? Ren Xiaomeng: People say that mature people can bow their heads, and only those who can make money under the head are mature. None of the 360 lines is low-lying, but their contributions are different. Some netizens said that after the graduation of the university, they would sell the sticks, but the junior high school students could do it. Will the university read it?
Ren Xiaomeng: This is a junior high school student. However, selling the fritters is not the same as selling the fritters. I said (a year) earned 300,000, many people don't understand, (others think) are blowing here. If everyone sells fritters (one year), they can earn 300,000. Many people don't do other work, they all fry fritters. Compared with junior high school students, those who have gone to college may not be the same in the realm of thought, so I say that the fritters I make are not the same as those of other families.
Ren Xiaomeng: I started to do business on the Internet from the beginning, and promoted our products through the Internet. Whether I started selling sesame seeds, or the middle seller, the old tofu, and now selling the fritters, I am promoting through the Internet. At the beginning, through the QQ group and post it (to promote), now there is a live broadcast platform, I will use fast hands (promotion). Your husband and wife are selling stalls and selling similarities to Peking University graduates selling pork. How do you see Peking University graduates selling pork?
Ren Xiaomeng: Peking University graduate who sells pork, he is my idol. Very early and long ago, I knew that he was selling pork. People are now opening a chain store, absolutely no worse than anyone. When people sell pork, they have caused a lot of controversy. I just want to develop like him, but it is not necessarily developed, but I will try my best to learn from him. The trials in 11 cities are only the beginning. The reform idea of “4+7” with price-changing will be promoted in more cities and in a wider scope. The “new earthquake” changes brought about by the New Deal to China's medical reform and Chinese pharmaceutical market. It may just be showing signs.
The “4+7 quantity procurement” policy may not leave any impression on the majority of patients, but for the entire medical industry, especially pharmaceutical companies, it can be seen as a precursor to “storms”.
China's pharmaceutical market will usher in a "seismic level" change on June 10, the State Council Information Office held a regular briefing on the State Council policy. According to the information at the meeting, medical consumables will also usher in the national “group purchase”. The meeting pointed out that in deepening the key tasks of the medical reform in 2019, it included key tasks such as promoting the national organization of centralized drug procurement and use pilots, promoting the reform of high-value medical consumables, consolidating and improving the national essential medicine system, and promoting the reform of medical insurance payment methods.
The promotion of “high-value medical consumables reform” is particularly concerned because high-priced consumables are also an important part of the patient’s economic burden. For example, cardiac stents, artificial joints and other medical consumables, most of the current use of imported products, the price is basically tens of thousands of yuan. The trials in 11 cities are only the beginning. The reform idea of “4+7” with price-changing will be promoted in more cities and in a wider scope. The “new earthquake” changes brought about by the New Deal to China's medical reform and Chinese pharmaceutical market. It may just be showing signs.
“Quality and cheapness” is sustainable. “There is a high blood pressure medicine. In the past, there was a box of more than 200 yuan. Now, as long as it is more than 2 yuan, some patients think that it is too cheap to eat, and ask the doctor to open expensive medicine. I act as Doctors also play drums in their hearts - now the cost of drug production is transparent, the cost is there, the drug is so cheap, is this price reduction sustainable? Is there any quality sacrifice?" A Shanghai clinician, in the "4+7 belt Volume procurement" New Deal 100 days to talk to reporters about his doubts.
"Pick medicine to get rid of good medicine" is the biggest concern of the government for the government to concentrate on purchasing new medicines. The "4+7 quantity procurement" is mainly considered at the beginning of design, and it is also to avoid the occurrence of "side effects". For example, although the New Deal has 60% of the purchase amount in the previous year, it is allowed to purchase 1:1 ratio with the same kind of medicine that has not won the bid, which can satisfy the inability to use the quantity to purchase products for various reasons. The clinical needs, this left the hospital with a flexible adjustment space in the advancement.
Zhu Huili, deputy dean of Huadong Hospital affiliated to Fudan University, believes that the first batch of 25 winning drugs reflects the requirement of “high quality and low price”. Therefore, even if there is no “one size fits all”, the current promotion is relatively smooth. "The generic drugs in the bid-winning drugs are basically from large-scale enterprises, and the drugs are all evaluated by one-time evaluation. The reputation of the company itself is relatively good, and the doctors and patients are more trustworthy. There are also two imported original drugs that won the bid, and the patients are very welcome."
China's pharmaceutical market will usher in a “seismic level” change. In fact, the “4+7 quantity procurement” new policy mainly refers to Shanghai's three-year centralized procurement policy, which has gained a lot of experience. Since the end of 2014, Shanghai has carried out three batches of procurement. The previous procurement standard from Shanghai is: under the premise of guaranteeing quality and supply, the lowest price wins, not just the price. Zhu Huili, deputy director, has been in charge of hospital pharmacy work for a long time. She believes that the centralized procurement operation in Shanghai in the first three years is relatively scientific and reasonable, and provides an important reference for the current state-level centralized procurement.
“4+7 quantity procurement” was upgraded on the basis of centralized procurement in Shanghai. Gong Bo, Director of the Medical Price and Bidding and Purchasing Division of the Shanghai Municipal Medical Insurance Bureau, said in an interview with People's Daily Online that “the past drug bidding procurement only determined a bid price with the pharmaceutical company, and could not guarantee the quantity of medicines purchased in the local hospital. The 4+7 quantity procurement guarantees 60% of the market in 11 cities. Through the inter-enterprise marketization bidding, it can fully play the role of price conversion."
This year, the Shanghai Drug Administration Department has established a more stringent quality control mechanism for the selection of drugs according to the requirements of the State Drug Administration. The “4+7” selected varieties are all included in the 2019 sampling inspection plan, so that the full variety and full coverage sampling inspection . The relevant management personnel of a tertiary hospital in Shanghai believe that the "quality and cheap" must continue to be emphasized. "A reasonable price cut is needed, but it cannot be blindly reduced."
Industry veterans said that the New Deal should also protect the enthusiasm of foreign companies to participate, so that patients can use the cheap drugs to achieve the ultimate goal, so we must give the space for the successful development of the original drug.
Medical reform is expected to be truly incited according to 2017 data, the total sales of pharmaceuticals in public hospitals nationwide is 812 billion yuan. In the 11 cities piloted by “4+7 quantity procurement”, the total purchase amount is about 2 billion yuan, accounting for only 0.2% of the total drug sales of public hospitals. It is expected that in the second half of this year, the second batch of procurement will be launched. Although no specific information has been released yet, the industry believes that the cities and drug types covered by the second batch of procurement policies will certainly expand.
In order to adapt to the new situation, at present, many drugs that have not entered the first batch of procurement catalogues have taken the initiative to cut prices. The price-cutting drugs are not only domestically produced generic drugs, but some foreign-invested enterprises have also taken the initiative to cut prices. Initiative to adapt to the new situation, as well as Fujian Province. “4+7 quantity procurement” 11 cities in Fujian Province only Xiamen City, but Fujian Province from June 1 this year, the province followed up with the purchase.
Zhang Jinni, head of the Medical Device Purchasing Supervision Department of Fujian Medical Insurance Bureau, said in an interview with People's Daily: "The reason why Fujian chose the province's linkage is because the effect of '4+7' is obvious, and the province's linkage can benefit more patients; On the one hand, Fujian has long adhered to the 'three medical linkage' reform, which has provided sufficient conditions for the province's linkage."
Fujian Province has an advanced attempt in medical reform, and the previous reforms have been quite remarkable. The famous "Sanming Medical Reform" came from Fujian. In 2011, the annual loss of urban workers' medical insurance in Sanming City reached 208 million yuan. In order to get rid of the dilemma, Sanming City let medical insurance go to the front desk of the collection and negotiate directly with the pharmaceutical companies to return the huge drug price space to the public hospital. Six years after the reform, the Sanming City Medical Insurance Fund turned from a loss to a surplus of more than 2 billion yuan.